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Report: Consumers want smartwatches, but value fitness tracking features

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In advance of the start of the holiday shopping season, Argus Insights has released a report on consumer perception and demand for wearables, based on the research firm’s analysis of 6,000 global reviews and social media conversations. As expected, Apple Watch tops the demand for consumer smartwatches, but surprisingly Fitbit didn’t top the dedicated fitness tracker category […]

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